Mobile Entertainment, Inc’s mobile game is currently distributed through a mobile Internet store known as “QQ Shop”. This shop offers the game players an opportunity to upgrade their role-playing characters in the mobile game “Journey to the West” by accessing a variety of in-game gadgets, including helmets, swords or even a magic spell to defeat villains, just one click through a hyperlink in the game interface.

“Journey to the West” gamers are allowed to purchase in-game gadgets from QQ Shop. Empowered by a virtual cash payment system or “Q-coins”, the gamers can use RMB in the real world to purchase Q-coins prepaid cards; and settlement of their purchase of virtual booty will be accomplished through Q-coins by the virtual cash and payment system. “Q-coins” is an official intermediary for transactions between real-life players for in-game items and characters. Q-coins prepaid cards are available in almost any Chinese grocery store throughout the country.

The backbone of QQ shop and Q coins originated from Tencent (HKSE: 700), one of the strongest distribution partners of Mobile Entertainment, Inc.

Founded in November, 1998, Tencent, Inc. has grown into China's largest and most popular Internet service portal. Their strategic mission is to provide Chinese Internet users with a "one-stop online life service".

Tencent's instant messaging platform, known as “QQ”, has a profound influence on the way tens of millions of Chinese Internet users. As of June 20th, 2007, the number of registered QQ Instant Messenger users has exceeded 647.1 million. Active users numbered at more than 57 million. QQ Games counted more than 3.17 million users simultaneously on-line. QQ.com has become China's most visited Internet portal website.